The Hotels & Resorts industry is a significant part of the booming Hospitality Industry, which encompasses various categories like tourism and amusement. With the rapid growth in India and the entry of major foreign players, the industry is entering a new era. Speed has become the new mantra and there are abundant opportunities to connect with both existing and prospective customers. Additionally, there has been a notable shift in the business sector, with meetings and conferences seeking out exotic locations.
Bulk SMS Service : Bulk SMS Service play a crucial role in the hospitality industry by enabling hotels and resorts to quickly and efficiently communicate with their target audience. They can send out information about new rates, menus, special programs, discounts, facilities and food festivals to a large number of customers simultaneously. This helps in increasing awareness, generating interest and driving bookings or footfall.
Voice Call (Voice SMS) : Voice SMS Service provide an additional dimension to communication in the hospitality industry. With voice messages, hotels and resorts can deliver personalized and engaging messages to their customers. This service can be utilized for sending greetings, reservation confirmations, event reminders or personalized offers, creating a more interactive and memorable experience for guests.
WhatsApp Service : WhatsApp has become a widely used messaging platform and leveraging it in the hospitality industry can have significant benefits. By integrating WhatsApp services, hotels and resorts can offer quick and convenient communication channels to their customers. This includes handling customer queries, providing real-time assistance, sharing booking details and offering personalized recommendations, enhancing customer satisfaction and loyalty.
Short Code Service : Short Codes are unique, easy-to-remember numbers used for communication purposes. By utilizing Short Code Service, Hotels & Resorts can allow customers to interact with their brand effortlessly. Customers can use the Short Code to make inquiries, request information, participate in contests or promotions and even make bookings, simplifying the engagement process and enhancing customer convenience.
Benefits | Bulk SMS | Voice SMS | Short Code | Virtual IVR | |
---|---|---|---|---|---|
Advertise special offers to the targeted customers | ✔ | ✔ | ✔ | ||
Advertise seasonal discounts via SMS | ✔ | ✔ | ✔ | ||
Communicate customers regarding Happy Hours | ✔ | ✔ | ✔ | ||
SMS based Restaurant Locator | ✔ | ✔ | ✔ | ✔ | ✔ |
Promote special facilities like Airport Pick & Drop, 24×7 Doctor | ✔ | ✔ | ✔ | ||
Advertise various Packages like Marriage Receptions, Birthday parties etc | ✔ | ✔ | ✔ | ||
Advertise various events like DJ Night, Shaam-E-Ghazal etc | ✔ | ✔ | ✔ | ||
Integrate SMS Alerts in website for registration confirmation or transaction | ✔ | ✔ | ✔ | ||
Create database of potential users (City-wise, Profile-wise) | ✔ | ✔ | ✔ | ✔ | ✔ |
Contests or Games for Events for publicity & increase customer interaction | ✔ | ✔ | ✔ | ✔ | ✔ |
Collect feedback via from the customers on SMS 2-way facility | ✔ | ✔ | ✔ | ✔ | ✔ |
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